Tuesday, July 22, 2014

My first ever job!!!! SEO for a real live website.

What better way to start my professional life with doing the thing, which interests me the most. In spite of being an electronics engineer, I am bit of internet freak and can spend hours doing research on the net. So the best suited job for me was something related to the net.

Luckily, I got a job of my dream. With lot of excitement and nervousness, I joined OPSPL as a SEO specialist . Excitement because I finally got a job in the field which I wanted and nervousness because I had no clue about what SEO was all about. 

My first task was to do SEO for a book publishing website, Goa 1556. I did not even have slightest idea on how to go about. Fortunately my Director and seniors were very cooperative. They were not at all annoyed if I asked them hundreds of questions. Calmly they cleared all my doubts.

With confidence, I started with the first basic step of SEO, i.e, to run an SEO checkup report. Oh my gosh!!! The SEO score for the website was very less, only 21/100. I took up the challenge to improve the score in the time span of two weeks.

I caught hold of a programmer and a QA and made them work along with me to enhance the ranking of the website. Everyday while working I got to learn something new and interesting. At the end of each day, I left the office, satisfied with the work that I had learnt and done.

It is absolutely true that “Time passes by fast when you start doing things which you love”. I experienced this while doing SEO. Without my realization, two weeks deadline was about to get over. 

I again ran a SEO checkup report. Looking at the results I was over the moon. The score was improved to 62/100. Quite happy with my work, I showed the results to my Director. Sir complimented my work by saying “good job Shambhavi” and my day just got better.

Now its been more than a month for me in the office and I feel very confident and proud to be a SEO specialist.

Why I Want to do S.E.O.?

Why I want to do S.E.O.? The moment my director gave me this topic to write for a blog I was all excited to write a huge article. Just keeping in mind that I would get to impress him using some of the writing skills which I possess. (That is obvious, I am just a beginner).

Frankly speaking there are a numerous fields to choose from for a fresher like me. But somehow I force myself the question, ‘Why only S.E.O.?’. That makes me ponder on the question in the deeper sense.

So, I put my all my fears aside of being a fresher, try being bold and think from my heart the real reason I am in this company as a S.E.O practitioner. Not fearing the outcome. (which is supposedly this article).

To start with, I joined this company with minimum knowledge of Search Engine Optimization (S.E.O.). Just mugging up information available on the Internet. But now as time passes and sense prevails I am slowly understanding the topic and actually learning it!

I feel S.E.O. is a must for upcoming organizations so that they can redeem themselves with new ideas and a breath of freshness and not get over-shadowed by the so called “rich companies”. Therefore no better way to announce your company, than the World Wide Web!

S.E.O. basically helps improving your site’s visibility on the Internet by getting it noticed by the popular search engines, using particular keywords, enhancing its content, etc.

Being a S.E.O. specialist I would get the opportunity to boast about my writing skills and also get to express my creativity and imaginations (I guess you know this by now). The plus point being I would love doing this for a good cause!

Someday I want to be famous and someone to look up to, but for the right reasons. I would like to wind up by saying a phrase that is stuck in my mind for sometime now. And possibly might be my future mission, ‘Creativity... with a cause!’

Friday, July 18, 2014

GOA 1556 – The birth of a simple website for an interesting concept.

Goa 1556
Goa 1556 is run by journalist Frederick Noronha with the aim to democratise the production of knowledge. Goa 1556's main goal is to create space and lend voices to Goan authors.

Frederick Noronha approached us to create a website for Goa 1556 along with mobile apps for android, iPhone and windows mobiles - so that it gets global visibility and people can also know about the rich and varied Goa literature available.

OPSPL created a wordpress website for him so that all the information on the different books available in print and changes could be put-up for the world to see. Initially managed by us, the website was later taken up by Frederick.

Nowadays people prefer shopping online to save time in this fast moving world, so we added a “Pay-by PayPal” option. For user convenience we also provided a mail enquiry button so that site visitors, interested in Goa Books can easily dash-off-an-email and ask Frederick queries about a particular book(s).

At present Goa 1556 has 73 listed (and available to buy) books and many more to come.

Check out the site and the fantastic range of “exclusively Goa and Goan” books at: http://goa1556.in/